A Social Media Plot and Strategy for Ryan Reynold’s Free GuyFree Guy is debuting only in theatres on August 13, 2021. It’s a big deal in our pandemic-riddled world that it’s not being released as a…Aug 4, 2021Aug 4, 2021
Finding the Perfect Influencer for a Non-Profit Social Media CampaignIf you’re carefully building a strategic communications plan for a brand, business, or non-profit in 2021 or 2022, you are missing the boat…Jul 30, 2021Jul 30, 2021
Social Media Ethics to Consider for Big Magazine BrandsBefore we had social media, we had magazines — print articles with pretty pictures and compelling content to help a reader solve a problem…Jul 24, 2021Jul 24, 2021
Confessions of a small business owner: We don’t post enough on social mediaBack in the summer of 2018, I launched a business with my sister-in-law (an HR and multi-media professional) called www.campusboss.com. We…Jun 9, 2021Jun 9, 2021
Competition in the garden of niche platforms for green-thumbsYou can’t spell niche without “n-i-c-e”. Niche platforms are nice digital realms to visit when you are an enthusiast of books, cooking…Jun 3, 20211Jun 3, 20211
History of Social Media, Integrated & Inbound Marketing Thought PaperBack in February 2004, when Flickr was being unveiled by married founders Stewart Butterfield and Caterina Fake at a tech conference, I was…May 16, 2021May 16, 2021